Lofko Landing Page & Advertising Campaign
A B2B SaaS marketing project combining two landing pages, a modular advertising creative system and campaign publishing support for an order, inventory and fulfilment platform.
- Organisation
- Lofko / EIZ Technology
- Role
- Digital Marketing Intern
- Project Type
- Professional Work
- Period
- May 2026 – Present
- Status
- In Progress
- Focus
- Landing Pages, Advertising Creative, Campaign Production
Project Overview
Lofko is an order, inventory and fulfilment management platform for ecommerce businesses.
My work focused on translating complex product capabilities into clearer B2B campaign messages, landing pages and advertising assets.
I completed the full design of a dedicated Reduce Shipping Cost landing page and designed the initial full-page version of the main Lofko marketing page.
The team later revised approximately one-third of the main page, while around two-thirds of the current page retained my original structure and visual direction.
My Responsibilities
Design Challenge
The challenge was not a lack of product features, but the number and complexity of those features.
Lofko covers shipping decisions, sales channel integrations, SKU management, inventory and fulfilment workflows.
The design task was to turn those capabilities into focused messages that prospective customers could understand quickly, while maintaining a consistent brand language across landing pages and advertising materials.
Campaign Message System
Shipping Cost & Carrier Selection
Communicated how shipping rules, rate comparison and carrier options could reduce manual decision-making.
Multi-channel Integration
Presented Lofko as a central platform for managing orders across multiple ecommerce channels.
SKU & Fulfilment Control
Visualised the operational complexity created by large SKU ranges, warehouse locations and fulfilment errors.
Industry-specific Use Cases
Adapted the same product capabilities to categories including beauty products and automotive parts.
Full Landing Page Design
Reduce Shipping Cost Landing Page
I was responsible for the complete landing page design, including the overall page structure, information hierarchy, visual layout and CTA placement.
The page focused on helping prospective customers understand how Lofko could support rate comparison, carrier selection and more structured shipping decisions.
Initial Full-page Design & Team Refinement
Main Lofko Marketing Page
I designed the initial full-page version, including the overall structure, content hierarchy and visual direction.
During the final refinement stage, the team revised approximately one-third of the page.
Around two-thirds of the current page retained my original structure and visual direction.
Advertising Creative System
I developed a modular advertising system across shipping, channel integration, SKU complexity and industry-specific use cases, while maintaining a consistent visual language across the campaign.
The system used Lofko’s blue, orange and pink brand colours, high-contrast headlines and visual metaphors to communicate complex software capabilities more directly.
Selected Creative Highlights
Selected Creative Directions
Categorised Creative Library
Campaign Production Support
Alongside landing page and advertising production, I prepared campaign assets, checked links and calls to action, and supported the publishing process.
My contribution focused on production accuracy and message consistency, rather than claiming sole responsibility for the complete campaign strategy, budget or audience setup.
Key Learnings
Contribution Disclosure
The Reduce Shipping Cost landing page was fully designed by me.
I also designed the initial full-page version of the main Lofko marketing page. Approximately one-third of that page was later revised by the team.
The advertising creatives shown were designed as part of my work for the Lofko campaign.
This portfolio presents my contribution without claiming sole ownership of later team changes or the complete campaign strategy.